DALLAS (FWAA) – Florida Citrus Sports and Pop-Tarts have teamed up to present the Pop-Tarts ‘Crazy Good’ Play of the Week during the 2024-25 college football season, with each week's play selected in conjunction with the Football Writers Association of America.
Now in its second season, the award celebrates incredible athleticism, awe-inspiring strategy and jaw-dropping “did you see that?” moments from across the college football landscape each week.
UCLA is the winner of the Pop-Tarts Crazy Good Play of the Week for Week 10 for its game-sealing tip-drill interception at Nebraska.
After once holding a 27-7 lead, the Bruins were clinging to a 27-20 advantage when the Huskers took over at their own 19 with 2:22 left in the game. After Nebraska drove as deep as the UCLA 34 and looked in position to tie the game, Heinrich Haarberg's pass intended for Jacory Barney was broken up by UCLA's Bryan Addison and then landed in the hands of Kaylin Moore at the UCLA 13 with 29 seconds left in the game. That play sealed the Bruins' second straight road win.
Throughout the season, the FWAA is announcing the Pop-Tarts Crazy Good Play of the Week at the conclusion of each week's games, after the FWAA All-America committee selects one outstanding play each weekend during the regular season. All NCAA Division I schools are eligible
To celebrate the honor, each winning team receives a care package of Pop-Tarts toaster pastries.
The Pop-Tarts Crazy Good Play of the Week follows Pop-Tarts' entry into college football with the Pop-Tarts Bowl, organized and managed by Florida Citrus Sports, and fans can nominate their favorite plays through the Pop-Tarts social media accounts (@PopTartsBowl).
ABOUT KELLANOVA
AKellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at kellanova.com.
ABOUT FLORIDA CITRUS SPORTS
Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events, including the Camping World Kickoff, the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida Blue Florida Classic and the Florida Cup & FC Series. For more information, visit FloridaCitrusSports.com.
Founded in 1941, the Football Writers Association of America consists of 1,100 men and women who cover college football. The membership includes journalists, broadcasters and publicists, as well as key executives in all the areas that involve the game. The FWAA works to govern areas that include game-day operations, major awards and its annual All-America team. For more information about the FWAA and its award programs, contact Steve Richardson at tiger@fwaa.com.
2024 FWAA All-America Committee
Kirk Bohls, Houston Chronicle (Chair)
Frank Bonner, Daily Memphian
Travis Brown, KBTX.com
Ken Capps, Freelance
Angelique Chengelis, Detroit News
Brett Ciancia, Pick Six Previews
Scott Dochterman, The Athletic
Bryan Fischer, FOX Sports
John Hoover, All Sooners
Mike Huguenin, Freelance
Shehan Jeyarajah, CBS Sports
Emily Leiker, Syracuse.com
Ben Portnoy, Sports Business Journal
Sean Reider, Albuquerque Journal
Tony Siracusa, Last Word on College Football
Phil Steele, Phil Steele Magazine
Dusty Thibodeaux, Rivals: Warhawk Report
John Wagner, Country News Review (Minn.)
Jon Wilner, Bay Area News Group